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透过仓库窥视客户的管理能力(Peek through the warehouse for customer management capabilities)
透过仓库窥视客户的管理能力(Peek through the warehouse for customer management capabilities)
Marketing circles always tell marketing new sales management is nothing more than to manage your inventory, one word, reveal the marketing management of the secret, but even so, there are still many people and even manipulate the whole process of marketing marketing channels, customers still can not realize the true meaning of this sentence. The daily customer visit, the market inspector is often used to check the inventory, inventory analysis business staff management, customer and market operation ability; the author always believes that the warehouse management is a microcosm of the customer management or as an important link, you can peep the customer through the inventory management ability management. Customer management is nothing more than to reflect through the customer management control of people, money and material, and grasp the specific management to the marketing work is to sales, accounts, products and promotional items, sales policy and sales resources. And customer warehouse management often covers all of the above 4 aspects, the warehouse management status can reflect the customers management ability directly. I recently visited the warehouse of two customers, it is very representative. A visit to an excellent customer base. Recently I was invited to a very good client for staff training. Before the training, I visited the customers warehouse routine. Because it is a friend, so the customer does not care about, let the warehouse opened his small warehouse (the customer business scale is relatively large, 500 square meters warehouse 3, 300 square meters of warehouse 2). After visiting the customers warehouse, I can clearly understand all the brand business customers and each single brand product number and general inventory, I come back to bring the issue to my colleagues, they said, you are really a good man. In fact, I personally do not think so, I think I have been ab
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