硬不起来的竞争力思考 研发代价（Hard to think of competitiveness, R D costs）.docVIP

硬不起来的竞争力思考 研发代价（Hard to think of competitiveness, R D costs） According to the value activities of enterprises, the operation behavior of household electrical appliance enterprises can be divided into three major parts: R D, manufacturing and marketing. The research content decision of R D costs and benefits; in the process, equipment homogenization conditions, industrial structure and productivity of manufacturing layout is the key factor that will influence the success and the level of investment cost; and in marketing, brand and channel and constitute the most important part of the marketing the cost and marketing performance. As a result, research and development, industrial structure, productivity layout, brand and channel model constitute the key factors in the household electrical appliance industry competition. What is the price of R D? Chinese appliance development for more than 20 years, but almost no enterprise with core technology: the key technology in the production of color TV set (frequency decoding chip, large screen CPT and ultrathin flat tube) not developed; three flow, cross flow fan and centrifugal air conditioner can independently design shaft; inverter compressor, inverter will leave Japan unable to produce variable frequency air conditioner; chip left foreign and digital technology, there is no CD-ROM today we talked about Chinese; small household electrical appliances is the worlds largest OEM processing base, the core - temperature controller also imported from Britain into the European parts but the electric kettle. Chinese home appliance enterprise development speed is not optimistic: when weve just developed sterilization refrigerator, have been produced can indicate the quantity of food shelf life, and can be connected to computer, automatic intelligent network refrigerator book store order. However, with the core technology of the price is very high, now home appliances most depends on the chip and software technology to design 0.18