《海尔企业文化手册》-4（Haier Handbook of enterprise culture, -4）.doc

《海尔企业文化手册》-4（Haier Handbook of enterprise culture, -4） 1, our Haier style React quickly; act at once Quick response, immediate action reflects the Haier peoples market concept, with a quick and quick approach to the market, never say no to the market. Reflect Haier for the sake of users, sincere to users, quickly eliminate user complaints to zero. case The pioneer of Xin Bos capital In September 1997, Haier color TV listed in Beijing. After 8 months, according to the National Bureau of statistics of the PRC Economic Consulting Co. Ltd. on 100 of the countrys market statistics, May 1998 Haier TV in the Beijing market sales of the first and remains today, some people say that this is not unexpected, but surprisingly: this achievement creator was a 23 year old boy - Xin wave. At the beginning of December 1998, a brand manufacturers responsible person led the 30 person direct to Beijing Asahi three army go forward with great strength and vigour to the mall, with Haier for the market. At that time, Haier TV in the store only 3 salespeople. In contrast to such a disparity in strength, Haier TV sales still ranks the top three shopping malls. Rome was not built in a day, the success of Simbel depends on his rapid response, immediate action Haier style. A talk about work at the mall booth Xin wave, he declined the invitation of the store manager for lunch, the lunch time arranged booth, make the meal back to the store manager after the mall began to be startled at that position to the Haier TV gold. The market is ahead and the ideas are constant. In such a competitive market, a sub manager should concentrate on his work, and his style of work is particularly important. 4, our concept 4.1, the concept of survival 4.2, the idea of employing Everyone is a talent, not race horses case Huang Yu: I treasure the stage provided by Haier 98 years, Haier refrigerator health just to the market, by the majority of consumers, particularly attract people attention is the packing box patte