垄断竞争下的差异化战略（Differentiation strategy under monopolistic competition）.doc

垄断竞争下的差异化战略（Differentiation strategy under monopolistic competition） Case: differentiation strategy under monopolistic competition 1. use: the seventh chapter the monopolistic competition market 2. to assess the knowledge point: the conditions for the formation of monopolistic competition The strategy of differentiation and monopolistic competition equilibrium The difference of meaning 3. questions: (1) in the theory of monopolistic competition, product differentiation is what meaning? (2) from the following case, can you summarize the display type differences in enterprise decision-making process? What are the types of? (3) in reality, what business is the need for product differentiation? Which companies do not need? Would you please describe the enterprise product differentiation reason (4) can you give some examples of product differentiation to? Our country enterprise differentiation has the characteristics of what? Product differentiation is a common phenomenon in the monopolistic competition market, more or less there is substitution effect between different enterprise products, but there are differences between them, are not perfect substitutes. The product difference of monopolistic competitors including the difference of the product itself and human, the latter includes the range of difference, the difference in service, packaging, marketing and so on difference differences, enterprises often hope to stimulate demand for products through product differentiation. 1. products of raw materials -- PANTENE shampoo contains 70% that is used for cosmetics, people can not believe that the hair nutrition nursing effect. Shu Lei is now the promotion of wheat protein shampoo is also trying to through the raw ingredients to enhance the value of products. 2. - TCL electrical products feel tell you feel good by Michele Lee, because consumers feel good is to determine their own simple but important quality standard switch. 3. the color of the product: ordinary toothpaste