定位为先上海新天地案例（Location Shanghai Xintiandi is the first case）.doc

定位为先上海新天地案例（Location Shanghai Xintiandi is the first case） Location: Shanghai Xintiandi is the first case Editors note: Shanghai Xintiandi has now become a gathering place of international popularity, and has been included in the list of tourist attractions in Shanghai, is the life of leisure fashion fashion tourism center, and its predecessor is a dilapidated residential area. While in Dalian, with a hundred years of history of Dalian city commercial atmosphere Tianjin Street, but suffered a hitherto unknown crisis -- almost stagnant sales, the project faces dangerous dead plate. The development of commercial real estate that is contrary to the two cases, might be the inspiration. Project location: Shanghai is an international metropolis, with local, domestic and international visitors, so the new world is not a simple shopping center, but the center of fashion. The implementation of the project: three stages -- the overall planning layout, promotion and investment, operation and management. The overall planning layout: step by step. The first stage is a comprehensive preliminary positioning. Because there was no one place in the whole of Shanghai will be catering to, entertainment, shopping and tourism, culture and so on all together. Shanghai was famous for a road called Hengshan Road, but Hengshan Road is a lot of different individuals, it is not a whole investors and managers. Positioning is the second phase of the urban tourist attractions in Shanghai city with historical and cultural characteristics of the. This hope must look to new horizons and all the people came to Shanghai, a new world you come to Shanghai to see where can not be non. Positioning in the third phase of an international exchange and gathering place. There will be many activities, many people would gather in this place, more than twenty years didnt meet friends in this place. This promotion and Investment: who is the first batch of live businesses is very important With this film, let the b