星巴克的选址策略（The location of the Starbucks strategy）.docVIP

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星巴克的选址策略（The location of the Starbucks strategy）.doc

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星巴克的选址策略（The location of the Starbucks strategy）

星巴克的选址策略（The location of the Starbucks strategy） - Chinese full retail businesses consulting partners The location of the Starbucks strategy Some of the petty bourgeoisie lifestyle articles mentioned in such a phenomenon: the senior office senior white-collar workers generally follow such a schedule, morning in the office, in the afternoon Starbucks bubble. It is such a classic sentence: I am not in the office, in Starbucks, Im not in Starbucks, on the way to Starbucks. A cup of coffee called Starbucks, is one of the symbol of the petty bourgeoisie. Only 5 years from a Starbucks a cipher developed into a dazzling star, and quickly evolved into a fashion symbol. In the city, along the subway downtown, office building lobby, a large shopping malls or restaurants, in a crowded place, a mysterious woman that dark green label always quietly on your smile. The third space life positioning In fact, Starbucks location strategy is simple, Starbucks is the position of third life, what is the meaning of this? Is the home and office, also there should be a place where we can provide rest, talk about, including to discuss some business environment, Starbucks entered the market entry point is the point. What is the third living space for us? Before the 1999 Starbucks no shop, if you want to talk about some things will go where? McDonalds, KFC, or go to some restaurants, if in the meal time to no problem, but the non meal time to go? This is indeed a very confusing thing, and Starbucks was the starting point is to provide a place for guests to talk about some ideas, which also determines the selection of Starbucks, including some methods. In the past 5 years, almost every year the average Starbucks opened 10 stores to sell more than 10 thousand cups of coffee every day. Such a fast pace, what is the secret? Starbucks gave me more than convenient to my taste. A taste of coffee is Miss Fang said, it is always the most prominent in the busiest street location, so when shopping tired,