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橱窗设计知识(Knowledge window design)
橱窗设计知识(Knowledge window design)
In the display designer, tend to focus on making the most out of the ordinary window design, this is no ground for blame, but troubled designer, is how to get the window design inspiration, and transformed into the design point we usually say. Some designer in the window design when the brains, think out of the idea does not accord with the style of the brand and marketing objectives. So, how to through the theoretical method to obtain inspiration and refine the design, is worthy of discussion
The window design inspiration is not groundless to contemplate, it mainly from three aspects: first, directly from the fashion trend theme; second, product design elements from the brand; third, from the brand marketing plan when the season.
The annual fashion trends released by the trend of each room pandemic, generally divided into a number of topics. Such as the NellyRodi design office in France, published two times a year in spring and summer and winter popular trend in the next season, usually divided into 4-8 themes, each theme has its distinctive features, including style, color, fabric and style elements. We only need to choose one suitable for the brand style theme, some of these elements can be refined into design. In March this year, the window design European fashion city of Paris, Italy and other places, with a common theme, and this is one of the 4 themes from the NellyRodi trend research room released: nautical theme.
The product design elements of the brand, is replaced by fashion designers display designer to complete the fashion trend of the theme analysis and refining this step. Fashion designers will study the trends of the next season, to find out the suitable design elements, the brand and series design based on these design elements, developed several series of theme and style unified product. The designer only needs to products of these design elements to be derived, put it in the window display, you can make the design c
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