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泰山体育专注竞技体育器材的b2b商业模式(Taishan focus on sports sports equipment B2B business model)
泰山体育专注竞技体育器材的b2b商业模式(Taishan focus on sports sports equipment B2B business model)
Taishan Sports: the source B2B business model focus on sports equipment: Chinese business network Author: Li Yuan Wang Yongqiang 2011-1-20 9:34:01 123
[recommend Dr. Zheng Xiangzhou video of the new business model innovation design DVD] details of our times:
Http:///v_show/id_XMjM1NjgwMTE2.html
Although owns four pieces of sports industry in the field of national brand of national sports industry base, post doctoral research station, national enterprise technology center, National Engineering Technology Research Center, has also sponsored the Beijing Olympic Games and the National Games in Shandong, the first Youth Olympic Games and the Asian Games in Guangzhou, but Taishans reputation is still the main sports focus on industry.
In addition to the B2B business model of Taishan and the focus of sports equipment, this is also its work more, say less style can not get away. The money in the development of love (network fitness hall, the living room of the innovation of sports lifestyle products), to expand the national fitness of the B2C business, let the chairman Bian Zhiliang take the initiative into the public eye.
From the product to do standard
Reporter: domestic sporting goods companies have continued to narrow the gap with the international giants, such as Li Ning Co and Nikes sales have China company, Adidas Chinese companys revenue in the same camp. Taishans development is what?
Bian Zhiliang: the enterprise is the mass sports consumer products, Taishan is a professional sports products, to the group of customers, to determine the size of the market capacity. Taishan after 30 years of development, now the annual revenue scale in about 2000000000 yuan, relatively rapid growth of the mass consumer market, sports equipment market growth rate is relatively slow.
From the beginning of reform and opening up to now, for a long time, or more countries to take the gold, is the stage of co
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