活动概况（Overview of activities）.docVIP

活动概况（Overview of activities） A bit of creative strategies: to heighten the festive atmosphere The festival is the day of action, happy days, capture the festival consumption psychology of the people, to combine music, fun marketing, manufacturing hotspot, finally realize the festival marketing. According to the different festivals, shaping a different theme, the most attract customers to your counter, create atmosphere, realize the purpose of holiday sales. Such as the Dragon Boat Festival last year, the supermarket Duitou design into the shape of the dragon boat in the store, the Dragon Boat Festival can be placed XX vacuum dumplings, but also placed propaganda dragon boat material, creating a strong atmosphere of the Dragon Boat Festival at the scene. A sachet, carry out the dragon boat culture contest folk performances more festive lively atmosphere, to stimulate a large number of consumers to actively participate in the activities of consciousness. Strategy two: the cultural connotation of the brand marketing communication Cultural marketing, grafting festivals and cultural atmosphere, to carry out targeted marketing culture. To fully exploit the cultural connotation of the festival, and its business philosophy and corporate culture together, not only can attract many consumers, for consumers to enjoy the art at the same time, also can bring good market benefits, establish a good corporate image. Such as Valentines day, we in the store to carry out the three lovers and Glutinous Rice Balls represents my heart. Intelligence activities, is a very good foreign, not only increase the cultural extension of our XX Glutinous Rice Balls, also through the activities to convey a romantic Valentines day and warm, and between, usually two people shy of expressing ideas can also take the expression, but also enrich the connotation of the festival. In the Mid Autumn Festival last year, we organized by one family happy family cooking contest, successful interpretation of the s