洋方糖试图融入中国茶 洋家电大玩平衡术(Yang sugar tried to blend into the ocean appliance play balance China tea).docVIP
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洋方糖试图融入中国茶 洋家电大玩平衡术(Yang sugar tried to blend into the ocean appliance play balance China tea)
洋方糖试图融入中国茶 洋家电大玩平衡术(Yang sugar tried to blend into the ocean appliance play balance China tea)
When China appliance enterprises around the customer service service to play the extended repair brand, foreign domestic enterprises but because of quality problems frequently home appliance recall. What is the foreign companies do not have the strength of the home appliance service extended warranty period, or the product quality reliability has Chinese household electrical appliance enterprises beyond the foreign enterprises?
Over the years, foreign enterprises are not only the indispensable China appliance market force, or another kind of scenery China appliances on the market . In the face of Chinese market continuously low price battle reshuffle, foreign-funded enterprises basically did not participate, but through the establishment of the whole industry chain layout is realized in the market into the attack, retreat and defend the dominant position. So far, the core technology to promote industrial upgrading and market competition of foreign enterprises to create a business path, is still the object of China enterprise learning and catching up.
On the one hand, foreign companies trying to localization and achieve rapid integration of the China appliance market share and snatch, on the other hand, insist to establish new rules of the game and the business rules in Chinese through their own business rules and lead. At present, foreign enterprises are still in the exploration of integration and self balance of the road.
Product recall and long Bao Xiu
The past two years, Samsung, LG, PHILPS, Matsushita, SONY, Toshiba, MITSUBISHI, HP and other foreign domestic enterprises, frequently staged home appliance recall events in China market. From the Samsung LG Toshiba refrigerator, refrigerator, TV, TV SONY, Matsushita and PHILPS refrigerator, water purifier, hair dryer, HP laptop batteries, MITSUBISHI water purifier, raises questions about many China consumers: how about the
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