玛莎拉蒂在中国敞篷款不受欢迎,车主们都很年轻管理(Martha Lahti in the China convertible, unpopular owners are very young management).docVIP
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玛莎拉蒂在中国敞篷款不受欢迎,车主们都很年轻管理(Martha Lahti in the China convertible, unpopular owners are very young management)
玛莎拉蒂在中国敞篷款不受欢迎,车主们都很年轻管理(Martha Lahti in the China convertible, unpopular owners are very young management)
The Shanghai auto show in 2011, Martha Lahti brought Martha Lahti GranTurismo MC Stradale Quattroporte sports car and a series of global president of honor version of Awards Edition two China first car for consumers, which will be in the market China Limited sales of 56 units. In addition, all members of the Martha Lahti family also full debut at the show.
Like all the luxury car brand, pour in the Chinese visitors in their eyes not only lively spectators, in these people, who saw the brand consumption. Martha Lahti Global CEO West (Harald Wester) Mr. bluntly: China has become the second largest market for Martha Lahti.
The choice of models, Chinese owners are not the same
The same is the consumption of luxury cars, China owners and other consumers have what different? For Martha Lahti, China consumers the choice of models represent the biggest difference.
Martha Lahti is all car brand car less, only two cars of three models, the president of the most popular Chinese series car market, total sales accounted for more than 60%, then the GT series is about 35%, accounting for 5% of GrandCabrio. While other markets in the world, the requirements of vehicles is very average, President Series accounted for about 35% of the other two accounted for 1/3.
Mr West believes that this phenomenon is caused by two reasons: first, because of objective reasons, China is still not a very love convertible market. Second, China customers many successful business people, Martha Lahti is generally the familys first car, rather than as a toy, they will use the car for many uses, such as the need for a large suitcase, or hire a driver, he sat in the back seat. China owners and some other characteristics, compared to other markets, the average age of the 10 year old Martha Lahti owners Chinese young, 36-38 years old; Chinese female owner of the proportion of relatively large, accounte
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