电视台广告优势（The advantages of television advertising）.docVIP

电视台广告优势（The advantages of television advertising） TV advertising advantage 1, intuitive Television is audio-visual and communication, people can see and hear as all at his side of the living things, this is a result of the spread of television. Vision alone or by auditory or visual and auditory, rather than simply adding organic one, will not make the audience feel so real and convincing. TV ads that an intuitive, is incomparable by any other media. It goes beyond the read and write barriers, become one of the most popular media. It is not on the audiences knowledge level has strict requirements. Even if not read, do not understand the language, but also basically can read or understand the contents of the advertisements convey. 2, there is a strong impact and appeal The TV is only able to dynamically display the perceptual type media, so the TV advertising impacted particularly strong. Because the TV media is reproduced faithfully recorded information by means of morphology, with light and sound signals directly stimulate peoples senses and psychology, in order to obtain audience perception experience on identity, make the audience feel particularly true, so the impact of television advertising on the audience and influence is particularly strong, any other media advertising is difficult to achieve. 3, by viewing the environmental impact of large, difficult to grasp the communication effect The TV is not like the print as portable, it needs a proper viewing environment, out of the situation, will not block the spread of television media. In this environment, the audience, how much distance TV screen distance, viewing angle and the size of the TV volume and equipment quality and the television antenna to receive signals, will directly affect the reception of TV advertising. 4, instant communication, passive acceptance The whole world is almost the length of television advertising, in 5 seconds, 10 seconds, 15 seconds, 20 seconds, 30 seconds, 45 seconds, 60 seconds,