聚美优品玩转娱乐营销!管理（Jumei.com fun entertainment marketing management!）.docVIP

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聚美优品玩转娱乐营销!管理（Jumei.com fun entertainment marketing management!）.doc

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聚美优品玩转娱乐营销!管理（Jumei.com fun entertainment marketing management!）

聚美优品玩转娱乐营销!管理（J fun entertainment marketing management!） In April 21st, spokesperson Han Geng, among the many Han Geng fans will know that night a called the cosmetics website, with the help of entertainment elements will be electricity supplier brand with potential customers emotional connection, take the opportunity to more people know s handsome head, CEO Chen ou. Next, Chen Europe appeared in Tianjin constantly hit Taiwan a jobs program you, and the talk show in the first tranche of beauty variety Lady quack, will end the entertainment marketing. In 2011 the group purchase all got the capital in the sea full of advertising, but Chen ou with the only subway spokesman and started their own popularity, the subway one, the woman you do not let a lot of memories, reverse thinking marketing just hit the female consumer psychology of consumption in purchasing cosmetics when the. J in the entertainment marketing process, very good with the collective resonance several media activities, and Han Geng signed numerous entertainment media chase, and you is the second after a dating show high ratings of the television program, the spokesperson is not only driven , also started the well-known Chen ou. In spite of micro-blog or to see the TV, but Chen Ou said, every month it cost less than one million yuan this year, count Han Geng endorsement this year the overall cost does not exceed 10 million yuan, not advertising for , but we have done more good content. In the depth of cooperation of traditional media and social media, orders in April and May increased by 150%, IP increased by 100%, the conversion rate increased by 30%, slowing growth in group purchase stage, this growth rate is not easy. Famous marketing expert Tan Xiaofang teachers (official website ) said, Chen Ou make full use of the combination of traditional media and social media, will focus on the fashion industry easily take into the entertainment marketing concept, not only to avoid the disadvantages of gr