boro卫浴福建营销战略规划(部分)（Boro bathroom Fujian marketing strategy planning (part)）.docVIP

boro卫浴福建营销战略规划(部分)（Boro bathroom Fujian marketing strategy planning (part)） In recent years, with the continuous improvement of living standards, the bathroom has become a modern family decoration, consumers have gradually focused on the pursuit of beautiful and comfortable bathroom, individuation and high-grade. More and more enterprises will focus more and more money at the bathroom, toilet, small space from the glint and flash of cold steel. The analysis of BORO sanitary marketing environment. 1, SWOT analysis 2, the sanitary ware market competition environment analysis The main competition brand sanitary ware market matrix First, the market competition in the free competition stage, the brand market share was not too high, the consumer brand awareness is not high, the market access threshold is low, suitable for rapid entry of new products. But at the same time due to disorderly competition, the price factor is the impact on consumers, is not conducive to the rapid growth of the brand. Second, most of the brand image of the store, most high-end brands do not reflect the high-end image, the whole bathroom marketing model (showroom display Marketing) have not been widely used. This is a new brand new marketing mode provides space. Third, although the line of high-end brand Kohler to enter the Fujian market soon, but its elegant appearance, excellent booth image and international well-known brand background, to catch up from behind. Other brands of TOTO into the market due to a long time, brand awareness is high, so the performance is impressive. Imperial ware is an offbeat, mainly in the appearance of the color, the out of the ordinary style (material) has attracted a lot of attention; but because only for a part of individual market segments of customers (after all, white toilet is still the mainstream of the market), so competition for other brands is not too large. Fourth, in the high-end market is the most influential brand is J, its style, price, brand positi