fab法则及案例（The Fab rule and case）.docVIP

fab法则及案例（The Fab rule and case） The FAB rule The FAB rule: details of the sales of products to meet customer needs, how to bring benefits to customers skills. It helps to better display products. 1, the importance of FAB: improving the customers desire to buy, so that customers have a deep understanding of the product; Feature (characteristics): product quality, refers to the characteristics of apparel fabrics, design; a product can see, tangible things, it is also a product of one of the most easily point to allow customers to believe Advantage (role): use characteristic from the cause, refers to the unique clothing; this property will bring customers the effect or advantage Benefit (good): refers to the effect or advantage will give customers the benefits, benefits for customers (for guest.) By 2, FAB: For example: a red T-shirt FAB The number of F (characteristics) A (role) B (benefits) 1 cotton texture strong water absorption, no electrostatic soft and easy processing, easy to dry, no skin irritation, durable 2 mesh fabric weave straight, not easy to wrinkle breathable, comfortable 3 red colored dress up is of special spirit 4 small Lapel style is simple and generous nature The body design with 5 foot length, hand high bending will not maintain posture and comfortable to wear backless 6 Lycra collar sleeve \ elastic, not easy to deformation wear was natural and appropriate 7 cross line nail is not easy to drop and durable button button 8 shoulder Wangde double needle deformation, strong and durable clothing to maintain shape 9 herringbone cloth is not easy to loose, comfortable and durable The 10 sign of computer embroidery, fine workmanship, eye-catching and stylish 11 Chinese washing method, provide convenient logo for easy reference The 12 button button button is not afraid of losing the spare supporting Introduce the product, must be in the order of FAB to introduce. Practice has proved that, in that order to introduce products, customers not only understand