seo名词解释（SEO Glossary）.docVIP

seo名词解释（SEO Glossary） 1. search engine marketing (SEM) Search engine marketing (SEM) English called Search Engine Marketing, which means through the search engine service and product marketing. Search engine marketing is mainly divided into two types: search engine optimization (SEO) and pay per click (PPC, Pay-Per-Click). Search engine optimization (SEO) by means of website optimization and page and let them in the search results page display, and pay per click (PPC) to take users to their own websites through the purchase of search engine click. (usually) click on the search results page from these sponsored links (that is not applicable to Baidu). 2. reverse link (Backlink) The reverse link (Backlink) also known as the anaphora links into the chain and simple links, refers to a super links to your site from other sites. Link to reverse the SEO abnormal important, because they directly affect a web page rank (PageRank), and this page in the ranking in the search results. The 3. page rank (PageRank) Page rank (PageRank) is used to evaluate a Goolgle algorithm of a page relative to other pages of the importance of. The basic idea behind the algorithm is to say, if the A page has a link to the B page, it can be seen as a A page with a B page trust or recommend. So, if the number of backlinks a page, then according to the value weighted these links is higher, the search engine will judge this page is more important, page rank (PageRank) is also higher. 4. link bait (bait chain) (Linkbait) Linkbait (Linkbait) as the name suggests, this is a web site or a blog as much as possible in order to attract the reverse link (the purpose is to improve the PR value of the site) is a content. Usually, these as bait for the contents of the text, but also can be a video, a picture, a test or other popular content. Bait most classical example is the ten (Top 10), because such content in some social networking sites easily pop up has become a hot topic (see this topic seems to have ro