得终端者的天下（The end world）.docVIP

得终端者的天下（The end world） Who have terminal What is the name of the terminal? Terminal refers to direct business relationship with the consumers premises. In the competition between enterprises has changed from direct market competition to customer competition today, who can control the sales terminal, who will find a pathway to create enterprise value. Walls terminal force Traditionally, many enterprises do not attach importance to the operation of the market Chinese sales terminal. Some good products do not sell, because the terminal is blocked: the product to the distributor business, that their sales work has ended, no matter to the dealer after the product is placed in the warehouse or to retail stores. These companies also think products into retail stores after the job has nothing to do with their own, do not pay attention to city shop rate of products and promotions. This is in stark contrast to the strong input terminal of multinational companies. Unilevers walls in 1993 to enter the Chinese ice cream, just over half a year, with sales of more than 3 million 500 thousand liters, a Unilever global new ice cream company operating the first year the highest sales record. This success is walls in the implementation of the strategy of retail terminal freezer. The former general manager of walls had recalled: about the early summer of 1994, almost overnight, located in Shanghai high streets and back lanes convenience stores and small supermarket, and out of the freezer only a beautiful and novel emblazoned with Wall s logo. For a time, walls entered the Chinese sight of consumers. In the freezer marketing outlets by walls as the development of terminal market repeated application of tactics. According to statistics, the average annual walls freezer to market around 6000, has invested about 60 thousand taiwan. This terminal monopoly makes walls became the first brand Chinese ice cream market. Jianlibao and two music gap Retail management is an indispensable link of c