怎样做到通路精耕（How do the intensive pathway）.docVIP

怎样做到通路精耕（How do the intensive pathway） The enterprise university network intensive sales channel In order to adapt to the change of market competition of fast consumer goods, to accelerate the pace of brand building, part of the company in recent years to learn master unified and Coca-Cola market leader, has a deep or shallow import pathway precision marketing management model. Few companies I contacted, after a period of operation, the companys sales system of marketing management ideas and marketing management process has played a profound impact. I took over the path of intensive areas against against services in the enterprise sales management work, has also experienced a process of learning and practice intensive pathway and further understanding, thinking is the combination of personal experience and practice as a analysis on its own, for your reference. Against against general, any kind of sales management, enterprises are in the process of market development and management, according to the corresponding selection of enterprise resource abundance and its product characteristics and market competition situation of the region. Relative to the large distribution system and depth distribution, path reflects the importance of direct manufacturers intensive management of retail terminal. With my 10 years of experience in sales management, hotel sales management prototype and Chinese precision pathway liquor, beer is similar. In early 90s, some wine producers including I served the winery, the hotel terminal sales management, take route Hotel, personnel, sales, fixed rate of return Five management mode, compared with the mode of communication is more reliant on sales, farming, modern fast pathway consumer goods in the management system is more and more scientific. Against against from the meaning point of view, intensive pathway is for all levels of the channel members (retail terminal based) a mode of operation of sales management, manufacturers can be fixed, fixe