手机店促销售1001招系列(连载一)（Mobile phone shop to promote sales of 1001 trick series (serial one)）.docVIP

手机店促销售1001招系列(连载一)（Mobile phone shop to promote sales of 1001 trick series (serial one)） Mobile phone store promotion planning, natural and ultimately popularity. Double the investment return of ten times. Therefore, the so-called promotion, cannot promote without pin. I think a good promotion must have three elements: 1, to borrow resources; 2, stand head and shoulders above others for innovation; 3, too stingy to pull out a hair to save money; The so-called to borrow resources refers to the China within the regional market, the key characteristics of different mobile phone shop in the market promotion decision. For example: in 2008 I went to Gansu Lanzhou Dayan communication promotion planning, I feel here is not suitable for Chengdu and placards propaganda, so up the road and I agree to quick communication, they do promotional placards. Why? One reason: according to the survey of the local urban management is too strict for the city planning management, the shops along the street by the observation that debris does not allow one meter in the decoration; Two reasons: local consumer brand awareness is strong, the placards, handing out leaflets promotional publicity is not easy to accept, they believe that the television media; Three reasons: the area of the mobile phone retail market is more dispersed, the consumer is not concentrated. Later, I help them design enterprise DM journal, make full use of the local newspaper the channel resources, the mobile phone shop DM journal folder in the newspaper, after three months of trial, the shop popularity of over three times. At the same time with the bus TV media to duplicate the dissemination effect. The so-called innovation theme stand head and shoulders above others, must be innovative, I in the 8835 mobile phone network shop operation module has several articles is 208 directions about planning promotion theme, which can find a lot of divergent thinking, the promotion theme, such as time and price , buy gifts etc.. Th