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谈餐饮策划(二)(Talking about catering planning (two))
谈餐饮策划(二)(Talking about catering planning (two))
Series of topics:
Ye Maozhong on catering planning
Chapter 1: the changing situation, the current situation and trend of Chinese catering
1.1 China food and beverage development for thirty years
In 2008, China implemented reform and opening up 30th anniversary. 30 years of great changes, the most intuitive is reflected in the basic necessities of life and other livelihood industries. The rapid changes in the restaurant industry are reflected not only in a series of figures, but also in the memory of every common people (especially those over 30 years old).
Policy lifting
The vigorous development of Chinese modern catering industry should begin with the late 70s and early 80s, and one of the key reasons is the lifting of the ban on policy.
In December 1978 the third Plenary Session of the 11th CPC Central Committee, the implementation of reform and opening to the outside world was a major decision of the conference. In this landmark meeting, passed the relevant documents ban on rural industry, rural household sideline production, markets and other business forms have a liberation, to get a license in the policy.
And in 1979, a large number of educated youth returned to the city, the huge educated youth army how to obtain employment became a major problem to be solved at that time, what should I do? Further liberalization policy, the State encourages more in employment opportunities, such as repair, service, handicraft industry and other individual labor permission and individual economy started.
As a service industry catering industry belongs to the natural ban, so from the late 70s to mid 80s, many previously belonging to public all traditional time-honored restaurants, snack identity has changed, many restaurants are self-employed contract, implement the contract system greatly enhance the enthusiasm of operators at the same time. The release of the policy also ignited peoples entrepreneurial enthusiasm, the catering
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