中式卷烟漫谈(十二)（Talking about Chinese style cigarettes (twelve)）.docVIP

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中式卷烟漫谈(十二)（Talking about Chinese style cigarettes (twelve)）.doc

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中式卷烟漫谈(十二)（Talking about Chinese style cigarettes (twelve)）

中式卷烟漫谈(十二)（Talking about Chinese style cigarettes (twelve)） 2, product design and production process Product design including cigarette smoking style design, appearance design design and implementation of production process design, but also the culture of the brand positioning design. The design process is to cigarette smoking style, positioning process of product appearance and brand culture, is a process to implement the product style of decision making. (1) to determine the design style and the appearance of brand culture Product design is a product of the style and characteristics of the decision-making process and the implementation of the decision-making process, designed by the personnel of the enterprise decision-makers, marketing personnel and technology together to complete. Through the analysis of market demand, product positioning and technical design of three stages. Market analysis to accurately grasp the target market scope, market scale and target consumer groups in the product taste style, safety requirements, specific consumption ability and consumption psychology, according to the enterprise management, technology and marketing ability, determine the style of products, product prices and safety indicators, determine the cultural connotation of the product, by design complete the design personnel. Product design is a scientific and rigorous market analysis, decision design process and technical process, to accurately grasp the market is the premise of decision-making, the development of technology and market promotion of investment risk is the basis for decision-making, in many cases there is a market demand and the enterprise has no technology development and market development ability, new products into the market after continuous investment effect is not good neither dead nor alive, and the product is not successful, resulting in wasted investment. Investigation and Analysis on the market a lot of work in the process of product design, some ente