四川大学建筑学考研科目（Sichuan University architecture graduate entrance examination）.doc

四川大学建筑学考研科目（Sichuan University architecture graduate entrance examination） Ford Motor Co is full of ups and downs Abstract: since the 1986 year old founder of Ford Ford Motor Co, Ford automobile has experienced several ups and downs, and we found that the change of each landing associated with the companys marketing idea. The article also analyzes Fords successful experience and lessons of failure, finally put forward the Ford in the new market environment, to update the marketing concept to guide the business. Keywords: marketing concept, Ford, general motors, T car, Mustang An early start. Ford automobile company is located in Michigan Dearborn City, covers an area of 1200 acres of steel casting factory, glass factory and a 110 mile long dedicated tracks. Since the 1986 year old Henry Ford first test car successful trial car becomes the main means of transport to replace the carriage in peoples life, the automobile industry has developed rapidly. Design and production are generally committed to high-grade car at the auto makers, launched are expensive luxury cars, only a few rich people have the ability to buy, most people can be beyond the means of. As the automobile industry leader Ford Motor Co launched 8 to A, B, C and other letters as a symbol of high-end models, expect these luxury cars can bring more market Huobao, but on the contrary, the sales of Ford cars greatly decreased, profit was only a year ago 1/3. The old king Fu was shocked, he realized the auto industry to develop, must meet the needs of most people, and not just confined to the production of high-grade car. Faced with the choice of the market, he determined a car manufacturing revolution, let the car practical and popular, into thousands of households. Ford first thought of rural a wide market. He was born in a peasant family, know the farmers need most is a convenient tool for agricultural vehicle. This car is not only cheap, and in addition to ride, the best can open up tools. This idea comp