国际商务英语zara分析.pptVIP

ZARA’s secret? It moves fast. With an in-house design team based in Spain, and a tightly controlled factory and distribution network, the company says it can take a design from drawing board to store shelf in just two weeks. That lets Zara introduce new items every week, which keeps customers coming back again and again to check out the latest styles. COMPETITER HM Design The company’s design and purchasing teams work together to make sure that each concept is market-oriented. Product HM had 22 production offices, of which 10 were in Europe, 10 in the Far East, and one each in Central America and Africa., all located in regions with inexpensive and skilled laborers. ZARA DesignZara’s design process began with spotting the trends across the world. The details of the trends in vogue were then passed on to the design and production center at Zara’s headquarters in Spain. Product Different from HM, Zara has concentrated its production in Europe. In Spain, Zara’s 22 factories manufacture 50% of its products, while the rest are made by its 400 suppliers, which 70% of these suppliers are in Europe, and the rest are located in Asia. * Team Members: 魏华 温景立 王洁岚 杨婧 赵宇清 钟家伟 INTRODUCTION Zara, which was born in Spain, is one of the largest international fashion companies now. It belongs to Inditex, one of the largest distribution groups in the world. History The first Zara store opened in 1975. Its first store featured low-priced lookalike products of popular, higher-end clothing fashions. By the early 1980s, Zara has begun formulating a new type of design and distribution model, which effectively limited manufacturers and distributors to just two or three collections per year. The success of the Zara model in Spain led Inditex to the international market at the end of the 1980s. From then on, Zara has expanded its market throughout the world, As of December 200