a study of the joint advertising channels联合广告渠道的研究.pdfVIP

J. Service Science Management, 2009, 2: 418-426 doi:10.4236/jssm.2009.24050 Published Online December 2009 (www.SciRP.org/journal/jssm) A Study of the Joint Advertising Channels Ming LEI, Shuguang SUN, Dan YANG Department of Management Science and Information System, Guanghua School of Management, Peking University, Beijing, China. Email: leiming@, sunshuguang@, yangdan@ Received July 22, 2009; revised September 1, 2009; accepted October 11, 2009. ABSTRACT The study of joint advertising channels decision-making is a very difficult issue. It mainly focuses on ads investment game betw