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explanatory models of change of consumer behavior applied to social marketing解释性模型,改变消费者的行为应用到社会营销
iBusiness, 2012, 4, 246-255
/10.4236/ib.2012.43031 Published Online September 2012 (http://www.SciRP.org/journal/ib)
Explanatory Models of Change of Consumer Behavior
Applied to Social Marketing
1 1 2
Nayeli Manzano , Luis Rivas , George Bonilla
1Instituto Politécnico Nacional, México City, México; 2CETYS Universidad, Tijuana, México.
Email: nayeli_manzano@.mx, larivas33@, gbon53@
Received January 16th, 2012; revised February 9th, 2012; accepted March 25th, 2012
ABSTRACT
This work describes consumer behavior models that pres
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