电子商务与实体店对接实现经营互惠模式研究.docVIP

； 电子商务与实体店对接实现经营互惠模式研究 系（部 经 管 系 专 业 班 级 学 号 姓 名 指导教师 沈阳航空航天大学北方科技学院 20年月 摘 要 背景下，电子商务与实体店的状态商务实体店优劣势得到，耐克线上与线下结合的内容方法实体店功能多渠道收货方式第四 关键词： 实体店 电商化 O2O 策略 Abstract With the development of mobile communication technology and Internet, electronic commerce brought serious test to a physical store. The popularity of cell phones and other mobile payment on the other hand, will be completely liberated from time and space limit consumer shopping. Entity shop to develop e-commerce business has become the enterprise to take the important means in the face of fierce competition. How to develop the electronic commerce help stores to operate online promotion to enhance the product effect, is currently the from all walks of life entity shop needs to solve the problem. This article has launched the deep discussion on this issue. This article first from Chinas e-commerce environment and e-commerce theory, this paper analyzes the present situation and trend of electronic commerce in our country, and entity shop under the electronic commerce environment faced by the situation and difficulties, this paper discusses the under the big background, the electronic commerce and the state of physical stores; This article second part elaborated the our country stores electricity situation and the changes of the environment, and analyzed the electronic commerce and entity shop, the advantages and disadvantages in online audience get more customized, personalized, and offline features such as interactive stronger; Case part is a combination of metersbonwe, the combination of online and offline content, Nike; Last part discusses the suning in electricity in the development of some worthy of reference, to articulate the physical stores and e-commerce combined with method of four principles: first, to ensure consistent information; Second, expand the stores function; Third, open multi-channel receiving way; The fourth consolida