specificities, obstacles and limits to building customer loyalty in mountain resort luxury hotels特异性,障碍和限制在山区度假胜地豪华酒店建立起顾客对品牌的忠诚度.pdfVIP

Modern Economy, 2011, 2, 862-867 doi:10.4236/me.2011.25096 Published Online November 2011 (http://www.SciRP.org/journal/me) Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels Maud Tixier ESSEC Business School Paris-Singapore, Cergy-Pontoise, France E-mail : tixierm@essec.fr Received March 30, 2011; revised May 6, 2011; accepted June 21, 2011 Abst