美的制冷家电集团的营销渠道分析.docVIP

美的制冷家电集团的营销渠道分析 摘要：经过多年的快速发展，家电行业不仅成为目前中国最成熟的行业之一，也成了竞争程度最高的行业之一。随着营销环境的变化, 目前我国家电企业的竞争已转向营销渠道的竞争。本论文以此为背景，介绍美的制冷家电集团营销渠道的演变过程及其现状并分析其优劣势，并根据我国家电营销渠道的变革趋势，提出了美的制冷家电集团营销渠道未来的发展策略。7806 关键字：美的制冷家电集团 渠道模式演变 变革趋势 发展策略 Analysis on Midea Refrigeration Grouprsquo;s marketing channel Abstract: With the rapid development in these year, home appliance industry not only has become one of the most mature industry in China at present, but has become one of the highest level of competition in the industry. Along with the change of marketing environment, now the competition of appliance industry in China