三维市场营销(中)（Three dimensional marketing (Part one)）.docVIP

三维市场营销(中)（Three dimensional marketing (Part one)） Break average relationship Three dimensional marketing to break the average customer relationship. Marketing experts are able to get more opportunities, because many other companies still attempt to serve all types of customers through the function of service uniform, they ignore the important interests of each type of customer, take the expensive costs for certain benefits to all customers, in fact, only a small part of the needs of customers this kind of interest. If we adopt a three-dimensional rather than one-dimensional approach to segment customers more effectively and provide different attractive 3D services to different types of customers, then the above problems can be avoided. Experience with American Airlines (AA) suggests that this approach is indeed effective and feasible. In the process of interests, at the forefront of the number of Americans parent company AMR, they used TRAVELOCgy to attract customers, visitors can easily find on the site, time travel routes, and then automatically find Airlines (not just AA) tickets and fares. AAs website automatically adjusts its response to the user in time, so the companys focus is more on what customers prefer. Different types of customers - senior management, vacation travelers, cheap shoppers, travel cuts, or travel allowance for employees, can get the right services here. The more you spend, the more personalized your service will be. The relationship between the interests of the best is the frequent flier plans AA company pioneered the AAD VANTAGE, not only the reward points, customers can get free travel and upgrade by these points, this plan also give customers the rental concessions, provide integral co branded credit card, help make travel plans and the other is conducive to enhancing the service content of the relationship between customers and company. Preferred customers can receive special call services, such as speed at the airport, and even chocola