品牌塑造的5a体系（5A system of brand building）.docVIP

品牌塑造的5a体系（5A system of brand building） 5A system of brand building Brand 5A system from 5 aspects of pragmatic and innovative brand building: cohesion -- Analysis of their own resources; resonance -- Analysis of consumer groups; win competitor analysis; win-win partners - analysis; potential -- Analysis of social trends. Wen / Jin Chao Suddenly, such as spring night, thousands of pear trees... General horn bow may be controlled, all households in the cold hard armor , but a wait-and-see seemingly distant economic winter is coming, ice cold. Penetration makes many enterprises have come to realize what is cold but difficult. The history of brands is a history of booms and busts, and harsh environments present a higher challenge to the development and even survival of enterprises. Ice and snow in the enterprise how to promote marketing? How to shape and consolidate your brand system? We say that the product is 1, the brand is 0; or that the product quality is 1, the brand is 1, 0 behind. Brand building is to make qualified products become profitable products, that is, in 1, as much as possible to add 0! Then, how can we build up our own brand in a down-to-earth way? Brand 5A system from 5 aspects of pragmatic and innovative brand building: cohesion -- Analysis of their own resources; resonance -- Analysis of consumer groups; win competitor analysis; win-win partners - analysis; potential -- Analysis of social trends. The first part is the analysis of the enterprises own resources. What we have studied is how to improve the competitive impact of the product through the cohesion and integration of the existing resources. In essence, the resources owned by different enterprises are similar, but from a specific point of view, the human, material and interpersonal resources of different enterprises are different. The basic task we face is: how do we make the same resources produce different products? How do you sell different values for the same product? First of all, let u