品牌是背后的一群人（Brand is a group of people behind）.docVIP

品牌是背后的一群人（Brand is a group of people behind） The Logo graphics themselves are not important I believe the change process of Logo is a very interesting process. If we talk about food what to do, how should we develop, this is very easy to understand, there is no dispute, but the so-called concept of ideal, and the process of thinking of financial management system in the US, there will be a lot of controversy. In fact, initially, the new Logo was not intended to be graphical, but only one word marker would be necessary to avoid graphical controversies. Lang Tao (editors note: 3 years ago had hired the COFCO international well-known brand consulting and design company brand integration) to give us Logo change the project, design a lot of version, we have chosen, the project also stopped. If we dont have to take more today, lets have five for everyone to choose, so I cant choose it. We have also undergone several such processes of choice and controversy. Finally, we recognize that the figure itself is not important, so that the choice becomes simple. When I first saw this figure, I remembered a story. People who have been to Washington must have visited the Lincoln monument. The creative process of the monument took several years, time and again to reject and create ideas. Because in the past, people always wanted to give Lincoln monument, a style (style), what kind of history on behalf of what kind of thing. But no matter what kind of things will lead to controversy, because he was in the American mind, in the history of American status, no matter what to represent him, deduction, he will be limited. I dont know what a great designer, drew on two lines, this thing is beyond history, beyond any age, style, meaning and spirit, so a simple, sharp pillar. Taking this might be a bit bigger than our Logo, but its hard to express our thoughts if we imitate someone or something. We should express our thoughts clearly and consciously with something we can use. For Logo, it is