18传统三大战略渐失锋芒蓝色海洋战略引领苹果新生（18 of the three traditional strategy of losing edge of blue ocean strategy to lead the new apple）.docVIP

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18传统三大战略渐失锋芒蓝色海洋战略引领苹果新生（18 of the three traditional strategy of losing edge of blue ocean strategy to lead the new apple）.doc

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18传统三大战略渐失锋芒蓝色海洋战略引领苹果新生（18 of the three traditional strategy of losing edge of blue ocean strategy to lead the new apple）

18传统三大战略渐失锋芒蓝色海洋战略引领苹果新生（18 of the three traditional strategy of losing edge of blue ocean strategy to lead the new apple） IT marketing people 2005-11-3 13:32:00 read: 1360 reply: 0 Only a short while ago, strategic master Michael Porter set off the first wave of frenzy with the strategy of competitive strategy and competitive advantage, the business will have overall cost leadership strategy, differentiation strategy and focus strategy look up to as the standard. But with the arrival of the era of low profit enterprises, the increasingly crowded market space, demand growth is extremely slow as a snail crawling, three strategies are also gradually lost the traditional sharp. No doubt in the mountains multiply and streams double back on the occasion, INSEADs money Kim and Renee Moborne launched the Blue Ocean Strategy, like the fresh sea breeze, many business people lost in a There is a way out. feeling, that is a very good example of Apple Corp. The faltering Apple began to change Two years ago, Apple was still a backward company Throughout 1990s, its share in the PC market could not be contained, sliding down to a modest 2%. In the past 10 years, it has been bogged down in finance, and its influence has been declining. Consuming Mac machines cant run many programs that PC users (especially business users) need. When companies buy computers in large quantities, they buy at most a few Mac machines, leaving them to handle creative jobs such as picture editing and text design. By the end of the last century in 90s, even Apples most loyal users began to doubt the significance of continuing to defend it. Apples operating system is very unstable, and programmers are increasingly reluctant to write programs for Mac machines or to modify PC programs so that they can run on Mac machines. Lets see, now, last year, Apples stock on Nasdaq was trading at $90 a share, up 4 times more than 12 months ago. According to Apple Corps latest earnings, its profit was $295 million, with a