2009,走出家具业困惑(一)——谢付亮东莞授课现场问答录（2009, out of the furniture industry confusion (a) - Xie Sheng Dongguan teaching on-site Q a record）.doc

2009,走出家具业困惑(一)——谢付亮东莞授课现场问答录（2009, out of the furniture industry confusion (a) - Xie Sheng Dongguan teaching on-site Q a record） Note: the 2008 financial crisis, the market rapidly tightening, furniture enterprises feel the pressure of survival, many furniture companies are closed in the helpless; in 2009, the effects of the crisis will continue, the situation is not optimistic. Under this background, the end of 2008, far Zhuo brand agency planning director Mr. Xie Fuliang invited to visit the Guangdong Dongguan site for furniture enterprises teaching questions. To help more furniture enterprises, we based on the scene video, sorting out 2009, out of the furniture industry confusion - Xie Fuliang, Dongguan lectures, on-site quiz series of articles. I hope this series of articles can solve some doubt furniture enterprises, guide furniture enterprises to emancipate the mind, keep pace with the times, improve low-cost brand operation ability and low cost marketing level, quickly out of the haze of winter. Whats the mystery of a penny brand? Enterprise: a penny for brand, this penny what is the mystery? Thank you, teacher, why do you want to say so? Xie Fuliang: not to mention what the mystery, we can understand this, a penny to do the brand is an analogy, to be able to quickly attract people to express ideas, to convey meaning, this is the first goal, the second goal is to allow enterprises to quickly understand a penny to do the brand is the basis of our in-depth interpretation. We also realized that a lot of things you were doing, what you dont need to increase the cost, you can also make their brand, its core is based on ultra low cost operation, but you have to take ultra low cost brand operation mode expressed appropriately, how do you express? Therefore, we call it a penny for brand. Talked about a penny to do the brand, I simply say something, do not have the brand zero cost, only low cost to do, just as the enterprise of a responsible person said, please the