2009,走出家具业困惑(四)——谢付亮东莞授课现场问答录（2009, out of the furniture industry confusion (four) - Xie City, Dongguan lectures on the scene Q A）.doc

2009,走出家具业困惑(四)——谢付亮东莞授课现场问答录（2009, out of the furniture industry confusion (four) - Xie City, Dongguan lectures on the scene Q A） Note: the 2008 financial crisis, the market rapidly tightening, furniture enterprises feel the pressure of survival, many furniture companies are closed in the helpless; in 2009, the effects of the crisis will continue, the situation is not optimistic. Under this background, the end of 2008, far Zhuo brand agency planning director Mr. Xie Fuliang went to the Guangdong Dongguan, the scene teaching FAQ for furniture enterprises. To help more furniture enterprises, we based on the scene video, sorting out 2009, out of the furniture industry confusion - Xie Fuliang, Dongguan lectures, on-site quiz series of articles. I hope this series of articles can solve some doubt furniture enterprises, guide furniture enterprises to emancipate the mind, keep pace with the times, improve low-cost brand operation ability and low cost marketing level, quickly out of the haze of winter. How to carry out brand planning, what key points should be taken? Business: Mr. Xie, Hello, I have two questions to ask. One is, if our enterprise should launch new brand planning, carry on brand promotion, which key points should we seize? Another is how many points should we seize in our enterprise, which key points should we seize? Xie Fuliang: Well, your question is more professional and practical, but it is essentially a problem. Lets merge the two issues together. It may take ten minutes or so. I. brand positioning Enterprise to make a brand planning, first of all to solve the problem of brand positioning, to have a precise brand positioning, this is the soul of planning, is the most important. Brand positioning should include three aspects, the first is the entrepreneurs brand positioning and the statement: what are the characteristics of furniture enterprises, how to accurately describe the characteristics; second is the enterprise brand positioning and presentation