个性时代的葡萄酒消费（Wine consumption in the age of individuality）.doc

个性时代的葡萄酒消费（Wine consumption in the age of individuality） Chinese market has also experienced a technology and authority for the first time, the department store channel is king, state-owned enterprises is the pride of the times, the centralized distribution is as unalterable principles by the planned economy brand, the frozen winter bud. Unfortunately, the market economy subvert everything, in the beginning of 90s, the economy began China barbaric growth. You said, Maotai flavor Liquor Branch, fragrance, incense, incense and chicken, I want to make a technically no sweet type, but also sounds more flavor, this is the power of ideas; you say Wine red grape, white grapes, grape ice, but I is to promote the blue grape purple grape sounds more pure, more noble, this right is creative. What is pink? Perhaps in such a distant era, we live together in peace together, respect each other and orderly, the cup is white and pure red, polite handshake, farewell to revel in before, then recorded together, so there is a chapter of human feelings and the Tang and song dynasties. But today, all traditions are gone, subversion advertising is not the patent, 80, 90 and even after 00 was born, they pursue individuality, their self assertive, their collective faith, their happiness...... The liquor beer, beer, red wine, red wine against the cola Cola against against the ice water, in our study of 80 people, we believe that: Wine has entered the era of personalized fashion pink. If we make a definition of marketing to the pink era, that is marketing to the subversion of the traditional culture, more receptive to new things. In the majority of customers in mind, pay attention to feeling than to focus on brand personality as the salient features of the times, and usually accompanied by popular and escapism (or ridicule), and blind worship and overconsuming. Pink era in the performance of Wine marketing level, is full of past Wine or subvert the local culture, to cultivate the customer afte