产品需求分析与需求管理（Product requirement analysis and requirement management）.doc

产品需求分析与需求管理（Product requirement analysis and requirement management） Product requirement analysis and requirement management Product, demand, analysis, and, demand, management Curriculum background Through contacts with a number of domestic technology companies, it is found that these enterprises generally exist: 1., the technology is very cattle, but the final closure of the company a big push; technical staff scoffed at the company, but the living is not bad 2., research and development from early busy to late, a lot of product development, but the market success of a handful of products, the development of more, the faster the death 3. product development behind closed doors, focus on technology, not pay attention to customers; product development to find customers, find a selling point 4., understand the market do not understand the technology, understand the market technology, do not know the demand, who should be responsible? 5., the demand for accurate grasp of the success or failure of the product, but no one concerned about the demand, even if occasionally want to pay attention, do not know how to pay attention to 6., the expression of demand is not structured enough and is full of story format requirements, which directly affects the consistency of different teams understanding of requirements 7., the lack of complete demand collection, collection and analysis mechanism, company nerve endings and brain lost contact 8., not from their own ability to guide customers to improve demand, but every day complaining about customer demand often change 9. according to the needs of everyone make a noise image: the company and customer market and development of noisy, noisy, noisy development and testing,...... Can not meet customer needs, to create value for customers, and then cattle technology is not worth. According to authoritative statistics project defects 56% from requirements definition error, defect repair cost 80% for repair demand errors caused by the tech