从语用学角度看广告语创作（A study of advertising language creation from Pragmatic Perspective）.doc

从语用学角度看广告语创作（A study of advertising language creation from Pragmatic Perspective） Journal of Fujian Normal University Fuqing branch, fourth issue, 2002 Total fifty-seventh JOURNAL, OF, FUQING, BRANCHOF, FUJIAN, NORMAL, UNIVERSITY, Sum, No.57 A study of advertising language creation from Pragmatic Perspective Zhi Feng Chen Abstract: pragmatics is a young discipline, which studies the linguistic meaning of environment. Advertising is the life of words Copywriting is the key to the success of an ad. Only good ad copy can convey more and richer messages. From the pragmatic point of view, the language in practice is determined by three aspects: context, symbol bundle and intelligence interference. Key words: pragmatics; advertising words; context; symbolic bundles; intellectual interference CLC number: G206, document identification code: B, article number: 1008-3421 (2002) 04-0091-04 Advertisement master Ogilvie said that advertising is the life of words. This sentence undoubtedly speaks the important meaning of advertisement language to advertisement Yi. Coincidentally, another master Leo Bernar also said: the text is a weapon in our profession, and the text is injected into the idea. Passion and soul. If the masters understanding of advertising language shines with the brilliance of talent inspiration, todays Chinese advertising The study of advertising language is undoubtedly based on painstaking and painstaking work. A large number of papers and The preliminary outline of the monograph has been the trend of advertising language. However, it should be noted that previous studies are mostly from the advertising language now As a result, through a large number of case studies, summarize the language features of advertising copy creation. This kind of summary research is to the discipline construction It is of course useful and essential, but for such a creative advertisement to inspiration and wisdom, in order to seeking for new For the business of keeping meaning, its