儿童市场新解（New interpretation of childrens market）.doc

儿童市场新解（New interpretation of childrens market） Feasibility report on the establishment of * * city childrens growth Association 2009-9-10 global brand network Jiang ran Childrens market has unprecedented business opportunities. From the history and development, there has never been any age children like this influence to society and economy so great, according to statistics Chinese have conservative trillion childrens consumer market, and the market is just beginning to flourish, far more than the growth rate and growth of adult consumer market potential. According to statistics from relevant departments, there are about 16 children under the age of 380 million in China, accounting for about 20% of the population. At present, Chinas childrens consumption has accounted for about 30% of the total household expenditure, the countrys 0-12 year old children spend more than billions of dollars per month. Experts predict that the next few years, childrens products will be increased by 12.4% every year, and the childrens gift market, childrens education market, the market, childrens toys childrens entertainment market, childrens online game market, childrens animation market, childrens food market has a strong performance. I. The current situation of Chinas childrens market China is now in the fourth wave of baby boomers, with 16 million 80 thousand new babies in 2008. This wave of baby boom has driven domestic consumption into a period of acceleration. According to industry estimates, Chinas children under 6 years of age consumer market will reach about 500 billion yuan scale, by 2010, is expected to reach 1 trillion yuan scale. But at present, Chinas infant industry is still very weak, reflected in the creative, research and development, marketing, channels and other aspects. Enterprises engaged in infant industry are small in scale, weak in strength and low in brand concentration. Chinas childrens industry is strong, but also needs the community and industry unlimited ef