富士胶片化妆品内地市场策略受质疑管理（Fuji film cosmetics mainland market strategy questioned management）.doc

富士胶片化妆品内地市场策略受质疑管理（Fuji film cosmetics mainland market strategy questioned management） Each reporter Chen Shijun from Shanghai In January 2011, after the official Taobao shop on the 5 month trial network, Fuji officially announced the launch of film Fuji film in the mainland market Chinese cosmetics (cosmetics franchise: In the big buildings of China cosmetics market, doubts about the Fuji film this new faces is not small. Insiders told the daily economic news said that the current China cosmetics industry is relatively large, the cosmetics giant with which the market competition is very fierce. Had no mass base Fuji film, but also take the shop sales model, consumers in a short period of time will not easily try to also need a process to get consumer recognition. In the network channels In the digital era, many established companies with Kodak film, Fuji as the representative of the film have faced the pressure of transformation. After the transformation, increase the investment in health and other areas of the Fuji film, referring to the cosmetics business specific investment and return on sales, did not give the relevant figures. May have not yet reached the 1% of the groups sales revenue, the groups internal sources. In September 2010, the cosmetics brand Fuji film under the banner of the first to open stores on the Taobao platform Chinese form to enter the mainland market. In early 2009, the brand of cosmetics has been set up in Hongkong China store. The market situation does not seem satisfactory. In fact, the light on the site opened shop, put up products, without any publicity, consumers do not understand the product, not spontaneous ran to buy products, Fuji vice president Aoki Ryo said in the film company and accept the daily economic news interview. In the trial 5 months after Taobao, Fuji cosmetics Chinese film opened the official website, sold through 2 network channels. At the same time, the store sales model is still not using Fuji film group. We hope