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工业品销售人员的五重视野管理(Five dimensional vision management of industrial sales staff)
工业品销售人员的五重视野管理(Five dimensional vision management of industrial sales staff)
Hard threshold sales jobs is low, anyone can do. Professional sales staff, the ability is not necessarily higher than others, some technical personnel of industrial enterprises, but also as part of the sales role, some people also showed a preference for the understanding of customer needs be not of the common sort. See the hard threshold is not high, but can not see the soft threshold is not low. Soft skills on industrial products sales staff, Ye Dunming summed up the three model: self management, logical thinking and value creativity, the industrial products sales staff themselves, with some help.
After the Spring Festival, I give an industrial enterprise sales staff training, raised a question: what do you think of industrial product sales? Nearly 20 sales personnel, high management level, are given their own personalized answers. Through the collation and analysis, Ye Dunming divided into five types, including: effective communication, result oriented, process control type, creative type, win trust value, with everyone sharing, promote pragmatic development of industrial marketing.
1, effective communication
Sales personnel, is the dominant way of industrial product sales. Many sales staff is very valued with potential customers of friendship, friendship to business, things will be easier. The effective communication of the sales staff, that the product itself is similar, just a basic item sales, only the customer can promote the interpersonal, won the order in the cracks. The gift of the gab, resourcefulness, negotiation skills, they compare the value of sales promotion.
From these four kinds of representative said, you can also try to figure out the characteristics of effective communication type of sales staff. First, find a meeting point of customer demand, as both business ties. Second, let the customer know your product, let customers know you, bring value to customers. Third, to
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