感官品牌的视野管理（Visual management of sensory brands）.docVIP

感官品牌的视野管理（Visual management of sensory brands） Punctuate The vision of sensory brands Business Review twenty-first Century Only break the visual and auditory channel, make full use of the five senses to provide support at every point of contact with the consumer brand, brand marketing in the end to dense willow trees and bright flowers. Brand marketing expert Martin? Lindstr m lasted for 5 years, the investigation between global researchers and hundreds of thousands of consumers. He concluded that the greatest reason for consumer loyalty and even indulgence in a particular brand was emotional touch and belonging rather than rational reasoning and judgment. Sensory is the best channel for stimulating the formation of emotional bonds, which has been widely recognized by brand marketers. Lindstroms sensory brand research has found that the five senses of the human race are important in any form of communication. Furthermore, the more sensory contact they give consumers, the more beneficial they are to build a solid emotional bond in their hearts. On the judgment of product quality and brand value, multi-dimensional sensory appeal is much more effective than two-dimensional sensory. Smell is one of the most important factors in creating a sense of brand vision. Flexible placement smell factor vitality, scent of a brand is no longer a luxury. Remember the smell of leather, excitement, new cars that you smell when you buy a new car? For many people, the good smell of new car is one of the potential reasons for their purchase (they may not be aware of it). The advertising voice, which was born in 1998, became the most touching brand element of Intels invisible and no touch brand. Sound design is a better case for brand appreciation from the automotive industry. At the end of the last century, Daimler Chrysler created a new division whose sole task was to make a perfect door noise. Because they find that the sense of closing - especially the noise - is one of the easiest fa