如何在变革的营销环境中突围（How to break through in the changing marketing environment）.docVIP

如何在变革的营销环境中突围（How to break through in the changing marketing environment） In the enterprise external environment uncertainty (market, policy, consumer demand for personalized, competition without borders etc.) increased rapidly and change of technology may occur at any time today, enterprises are facing the business environment: personalized customer service; the rapid development of IT technology; shorten the product life cycle; price competition; distribution channels recombination; market saturation; global standards. With the emergence of many new and changing products in peoples lives, th