抢钱、抢粮、抢地盘--家纺中小企业生存之道（Money, grab grain, grab the household textile SMEs to survive）.docVIP

下载本文档

1
0
约1.67万字
约 10页
2017-09-01 发布于河南
举报
版权申诉

抢钱、抢粮、抢地盘--家纺中小企业生存之道（Money, grab grain, grab the household textile SMEs to survive）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

抢钱、抢粮、抢地盘--家纺中小企业生存之道（Money, grab grain, grab the household textile SMEs to survive）

抢钱、抢粮、抢地盘--家纺中小企业生存之道（Money, grab grain, grab the household textile SMEs to survive） In ninetieth the needle will be China, home textile brands were absent, which not only makes the famous dealers disappointed, insiders also heart suspicion. In the face of Carolina, Anna rich, mercury and other textile brands invariably absent, I can not help but have the impulse to go to explore the clues. With the increase of life life, the rapid development of the real estate, in the next few years, the textile market annual growth rate will not be less than 20%, while the per capita consumption of every one percentage point increase, the annual increase in new demand is about 30000000000 yuan. This means that there is still a huge market development space in the home textile market. Enterprises have two channels, one channel is to put products in front of consumers, that is, super and monopoly stores; another channel is to put products into the minds of consumers, that is the brand. In the home textile industry, the latter channel is relatively weak, the former channel is relatively strong, and it is the most important channel for consumers to see the products, understand the products and implement the purchase. There is no doubt that the home textile market is still a primary market, and the primary market has similar characteristics. Its biggest feature is that the number of channels constitute the initiative of sales, the number of channels in the primary market is much more important than quality, and the intensity of sales outlets determines the good sales of enterprises. As everyone knows, in the needle will be to solve the rapid establishment of the marketing network, the return of funds to alleviate the pressure on enterprises, increase the market share of enterprises in the industry to establish the most important channel of the needle will be on textile brands neat enough to see that the absence of Luo Lai, Anna, mercury and other brands seem to have has basically comp