利润重要还是人命重要（Is profit important or important）.docVIP

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利润重要还是人命重要（Is profit important or important）.doc

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利润重要还是人命重要（Is profit important or important）

利润重要还是人命重要（Is profit important or important） situation In late 60s, the U.S. auto industry by foreign goods, especially fierce competition in Japan and German cars, they panicked, in an attempt to turn the tide, take advantage of. Ford motor, one of the three largest car companies in the United States, has a natural response. In 1968, Ford decided to produce a model called small real sports car of pina. To save costs, Ford cut its normal production schedule from three and a half years to two years. In Pina degree did not officially put into operation before, Ford will be the 11 car safety test, highway safety bureau regulations in the collision of 20 in an hour, the car is not qualified or oil cylinder. The results of the test, there are 8 degrees of collision flies are not qualified, only 8 of the rest due to improved cylinder, only through the security check. Ford executives face a difficult choice. If in accordance with the original production schedule of production, will pose a threat to the safety of consumers; if you want to improve oil production will be delayed, the company will continue to increase the cost disadvantage, so that foreign cars dominated the market. To solve this problem, Ford has made a cost-benefit analysis, calculated the possible costs and benefits of the improved oil shortage, and then made a decision. On the other hand, the Highway Safety Bureau estimates that in every 1 people killed in traffic accidents, the society lost about 200 thousand yuan. This figure shows that the cost of strengthening the security facilities has exceeded the benefits. According to the profit maximization considerations, Ford Motor Co made clear choice: keep the original design, no safety modification. This decision will lead to serious consequences, more than 50 people killed in the car of Pina, other people burn. Ford was charged with murder, but the jury finally ruled that Ford was innocent. problem Ford executives face a difficult choice. If in accordance w