视觉传达设计的历史与美学（The history and aesthetics of visual communication design）.docVIP

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2017-09-01 发布于河南
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视觉传达设计的历史与美学（The history and aesthetics of visual communication design）.doc

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视觉传达设计的历史与美学（The history and aesthetics of visual communication design）

视觉传达设计的历史与美学（The history and aesthetics of visual communication design） 1 Introduction In todays social and economic competition, the advantages of VI in enterprise competition have been clearly demonstrated. It can be said that the quality of an enterprises VI design determines its superiority in the market competition. In the current VI design, a Chinese traditional strength, particularly noticeable. 2 auspicious symbols The world is changing on a new day, and when you try to find something that is familiar to you, it will slip away in silence. So, someone wonders that the world is changing fast! Time is like a line The mighty river flows eastward. surging not, withering flowers, this is the inevitable law of history. However, the world also has the sea surges millennium, illuminate the ancient moon, four seasons Huamao evergreen, permanent flowing fountain, this is auspicious symbol. It records the patterns, patterns, or texts that express happiness and happiness. 2.1 the origin of Chinese graphic arts Chinese traditional graphic art has a long history and has been developed for thousands of years. Early in the text before the birth of our ancestors began to use graphics to convey thoughts and communicate feelings, painted pottery and carving in the Neolithic period on the cliff stone etc. this not only recorded some understanding and expectations of the ancestors of nature, but also become the earliest graphic art. The Chinese have been advocating nature since ancient times. They believe that the universe is infinite, but they do not stand on the opposite side of the nature. Instead, they join nature and merge with nature. That is, the so-called harmony between man and nature. No country in the world can put so much emphasis on the status of nature as China does. This is because at that time the northern part of China (the birthplace of Chinese civilization) was rich and wide, and it was full of running rhinos and elephants. People living in the mountains, field