《网店运营专才》提纲（Shop operators expert Outline）.docVIP

《网店运营专才》提纲（Shop operators expert Outline） The first chapter is an overview of e-commerce and online retail 1.1 e-commerce profiles 1.1.1 what is e-commerce? Features and applications of 1.1.2 E-commerce The manifestation of 1.1.3 E-commerce The development trend of 1.1.4 E-commerce 1.1.5 analysis of the employment situation on the Internet 1.2 introduction to network retail 1.2.1 new business civilization 1.2.2 network operators, network goods and network regulations The difference between 1.2.3 online retail and traditional retail Advantages of 1.2.4 online retailing The second chapter is pre job preparation 2.1 working attitude and working state 2.1.1 attitudes towards learning and employment 2.1.2 position and team work 2.2 understanding the online retail platform 2.2.1 Taobao home page 2.2.2, my Taobao 2.2.3, quack! 2.2.4 Gang Alipay 2.2.5 2.2.6 registration and certification process 2.3 network retail platform rules 2.3.1 Taobaos transaction process 2.3.2 Taobao registration rules Binding rule 2.3.3 Alipay with Taobao account 2.3.4 rules on the release of goods 2.3.5 window recommendation rules 2.3.6 shop status rules 2.3.7 shop name and other information rules 2.3.8 Taobao user behavior management rules 2.3.9 Taobao credit rules 2.3.10 penalties for credit speculation and infringement of intellectual property rights 2.3.11 Ali Wangwang usage rules 2.3.12 community posting rules 2.3.13 complaints and reporting rules Alipay 2.3.14 trade disputes rules The third chapter, daily operation management of online shop 3.1 learning methods of commodity data 3.1.1 commodity specifications 3.1.2 commodity characteristics 3.1.3 usage 3.1.4 commodity maintenance and after-sales service 3.2, commodity release 3.2.1 commodity release process 3.2.2 commodity name 3.2.3 commodity pictures 3.2.4 description 3.2.5 other information 3.3 shop settings 3.3.1 basic settings 3.3.2 baby management 3.3.3 shop Landscaping 3.4 online reception 3.4.1 reception process and FAQ Archiving and