传播学视角下的网页汉英翻译（Chinese English translation of web pages from the perspective of communication）.docVIP

传播学视角下的网页汉英翻译（Chinese English translation of web pages from the perspective of communication） 5 then how to solve these problems? Communication theory provides a new angle of view for research. There is no doubt that network communication is a new form of mass communication. The so-called mass media is composed of some institutions and technology, professional groups with these institutions and technology, through technical means (such as newspapers, radio, film, etc.) to a large number of different distribution and audience communication symbols widely content. 6, English web pages as the medium of mass communication, with the aid of a series of means such as text, image, hyperlinks, and so on, aim at the audience to disseminate information, which has the characteristics of mass communication, external communication and network communication. 2.1 the relationship between disseminators and receiver in mass communication theory Mass communication theory holds that communication is a process of information exchange. American political scientist Lasswell put forward the famous five W model, which means who exerts what influence or function on whom. Schram generalizes the communication process into eight elements: source, message, coder, channel, decoder, receiver, feedback, and noise. 7 the communicator chooses, processes, and transmits the information in order to exert influence on the recipient, while the sender chooses, filters, or even distorts the information in a certain social and cultural context. In such a continuous and interactive process, the relationship between the two is not active and passive, and the receiver can influence the communicator through feedback. In the mode of maletz g, personality factors, psychological and social environment restricts the communicator and receiver factors and content processing, audience selection constraints such as media and information 8 is included, the process of communication in the social environment. In addition,