中国女装市场分析（Chinese womens clothing market analysis）.docVIP

中国女装市场分析（Chinese womens clothing market analysis） Chinese womens clothing market analysis 2011, 06, 07 South mounted North has become a typical phenomenon of Chinas womens brand brand market; some non regional brand womens clothing brands have begun to emerge. But on the whole, the regional characteristics of Chinese womens clothing brands still stand out. The number of Chinese brand brand has a high growth rate, but the strong regional brand brand, high share brand brand in the nationwide market share than mens clothing brand low and its brand is not stable. Restricting the development of Chinese womens clothing brand: first, family management is still dominant. Two, in the design, although more attention than before, but brand features, style is not obvious, imitation phenomenon is still more serious, product positioning convergence phenomenon is still more prominent, poor complementarity. A few years ago, we talked about Chinese womens clothing brand, the most commonly used eight words is quot; North and South womens brand, each other but Jiang . Now the Chinese brand appearance is obviously changed, also broke the quot brand, but the north and South; Jiang bondage, especially with the Hangzhou womens brand, Shenzhen brand rise rapidly, with quot south north; has become a typical phenomenon China brand brand market, some regional brand clothing brand also began to emerge. But on the whole, the regional characteristics of Chinese womens clothing brands still stand out. For example, Hangzhou womens brand, with a strong Jiangnan culture; Guangzhou, Shenzhen due to near Hong Kong and Macao, is a strong sense of fashion, and the rapid rise of designer brands; quot Wuhan; with bright color features and so on, the industry said for many years the phenomenon has been a breakthrough, but there is no fundamental change on. Each district still has its own remarkable characteristics, and the only change is that womens brand brands around the country have begun to march