寻找紫牛 与众不同,中国名酒新营销突破（Looking for Purple cattle unusual, China famous liquor new marketing breakthrough）.docVIP

寻找紫牛 与众不同,中国名酒新营销突破（Looking for Purple cattle unusual, China famous liquor new marketing breakthrough） Classics are eternal fashion! There is a book by former YAHOO vice president of marketing, the best-selling book marketing, licensing sneezing marketing author, famous orator, fast company magazine columnist, is regarded as the most sensitive point of observation, the most sharp marketing guru, a famous American marketing expert Seth Gao Ting (Seth Godin), write the name purple cow book, although in 2004 the most popular management books. But so far, it is still one of the most classic marketing thinking. Compared with the winner of Chinese liquor market competition since 2006, one after another, it is easy to see the depth and significance of Purple cattle! The Yanghe River Daqu, what makes blue classics? Jinliufu, what to sell China first wine? Shuijingfang, how to list the Diageo God? Rice, why incense in twenty-first Century? Why is the highest price of alcoholic liquor, wine from the former round of depression today embarrassment? To decipher all this why, I think we should draw lessons from Purple cattle thinking. What is meant by Purple ox? Seth Goldin described in the purple cow in the book: see 1 black and white cows make you relaxed and happy on the prairie, but when you see the 10 thousand head of black and white cows, your eyelids may be almost closed; if then grassland appear 1 purple cow, your eyes will shine for! This is the real meaning of purple cow revealed: mediocrity always lead to the failure of competition in innovation is able to withstand heavy battering the truth. Brown yak, brown Buffalo, black and white cow, Look, you will feel boring; if there is a purple cow, you will be gifted with an extraordinary retentive memory. This leads to a truth: market competition is the same, the difference is that the market space.. Therefore, if you want to succeed in marketing, you must have a unique way of thinking, to learn how to make a difference, to