成功的广告对消费的心里（The success of advertising in the heart of consumption）.docVIP

成功的广告对消费的心里（The success of advertising in the heart of consumption） Modern psychology holds that successful advertising has six general influences on consumers. They are: First, attract attention Advertising in a new and unique way to consumers with a certain shock and attract attention. Two, dissemination of information Advertisements disseminate information about goods to consumers in order to form perceptions and impressions of goods, especially brands. Three, emotional appeal The advertisement moves the consumers psychology by the emotion way, causes the emotion and the emotion sympathetic chord, in the good impression foundation further creates the sense of trust. Four, to convince When advertising spreads information and resonates, it gradually influences consumer attitudes and persuades consumers to change their attitudes, prompting consumers to gradually become interested in goods and buy goods. Five, guide the purchase Advertising in the pattern of propaganda and consumer buying behavior, and vigorously highlight the consumption or purchase of goods after the wonderful effect, to consumers obvious demonstration role, and guide peoples consumption and purchasing behavior. Six, create popular Advertisements often repeat the same content and appeals to consumers in exactly the same way, and use the popular social psychological mechanism to create a sensation and stimulate more consumers to participate in the purchase. According to consumer psychology, advertising is to expand Important means of selling large commodities. At present, consumers have Several kinds of consumer psychology: First, curiosity. Can consumers buy? Interest is the primary factor in determining the success or failure of an ad.. beautiful One of the countrys leading advertisers thinks: successful advertising should at least. There are two elements: first, it is appropriate to the readers vital interests Benefit, two, can arouse the curiosity of readers. Once upon a time, there was The owne